Nestle Content Studio

I was part of a team called NCS, which consisted of two strategists, two project managers, and a designer. We collaborated weekly on-site with the Nestlé Health Science company to create social assets for various campaigns. The goal of NCS was to develop static and video animations for social and retail platforms, including Pinterest, Instagram, Facebook, Amazon, LinkedIn, NNS, and Walmart. Our work ranged from simple logo resizing, icon creation, and illustrations to vector animations, stop motions, and even our own video shoots. We used these original footages to craft master design layouts and perform video editing. These layouts highlighted product benefits, recipes, package transitions, and promotional offers. The campaigns we worked on included Carnation Breakfast Essentials®, Compleat®, Boost®, and Boost® Women.

Carnation Breakfast Essential Instagram statics